ASND [ascend /ə’send/ ] Sports is a next-gen performance sports brand created for athletes who demand more — from their gear, their training, and themselves. Powered by innovation and rooted in data, we design high-performance sportswear and cutting-edge digital tools that empower players to analyse, improve, and dominate.
Our flagship product, ASND MatchPlay, is transforming how tennis matches are tracked, analyzed, and understood. With intuitive score tracking, deep analytics, and a dynamic momentum graph feature, ASND MatchPlay isn’t just a match recorder — it’s your performance partner.
We don’t just follow the game — we build for it. From sweat-tested sports apparel to smart performance apps, everything we create is shaped by real athlete feedback and driven by technology.
ASND Sports operates under the umbrella of Hazita Ventures LLP, a Bangalore-based innovation studio passionate about bringing sports, design, and tech together. At Hazita, we believe in reimagining athlete performance with every product we launch.
Whether you’re chasing your first title or your hundredth, ASND is here to fuel your journey.